The Wills Group is an established, privately-held company serving customers across Maryland, D.C., Delaware, and Virginia with the vision, drive, and capacity to serve many more in the near term. Headquartered in La Plata, MD, The Wills Group is the parent company of several retail, convenience, and home comfort business units, including Dash In Food Stores, Splash In Car Washes, SMO Motor Fuels, and SMO Energy. Each one is committed to providing its customers with quality services and a superior experience – every time.
Serving as a center of excellence, The Wills Group has a solid infrastructure built of talented teams to guide and support the successful operation of its business units, including human resources, finance, IT, marketing, and communications.
The Wills Group was founded in 1926, and we are in the process of building the next chapter of our history. From a renewed customer focus to new brand positioning, and from product diversification to expansion into new markets, The Wills Group is evolving who we are and how we operate to pave the way for future success; redefining ourselves for today’s and tomorrow’s customers.
Grounded in rich history since 1926 and strong company values, The Wills Group places its employees at the forefront of all they do, and is equally committed to giving back to the communities where it operates.
You will be an integral part of our family of companies and will play a significant role in taking The Wills Group and its brands to the next level.
SMO Energy is currently searching for a Digital Marketing Specialist. As the Digital Marketing Specialist you will be responsible for taking our company web site and other marketing technologies to the next level! We’re seeking an enthusiastic and technically savvy individual who can derive insights from Google Analytics, pay per click campaigns, industry research, and other sources then creatively make updates to our web site including, but not limited to, improving the site layout and CTAs, improving web content and SEO, and finding other ways to improve traffic, conversions, and ultimately sales, as well as to make improvements to the user experience. This position will generate reports and analyze data to recommend and implement improvements. This person will identify and build solutions to improve sales close rates and service to customers. The position will assist in creating and executing effective sales programs that lead to new residential and commercial account generation as well as the sale of other product offerings. We’re looking for someone with a strong technical background as well as a good appreciation for understanding how customers think and what drives them.
Our ideal candidate is self-driven, highly analytical and capable of working at a strategic level while simultaneously executing on a tactical level. We’re looking for someone with a strong background in search engine optimization, pay-per-click, mobile, social media marketing and analytics. This person must have an eye for impactful, creative development and storytelling. In addition to learning and applying current best practices, candidate will need to find, implement and test new and/or better approaches with the goal of increasing market share cost-effectively.