The Wills Group

  • Senior Instructional Learning Designer

    Job Locations US-MD-La Plata
    Job ID
    # of Openings
  • Overview

    The Wills Group is an established, privately-held company serving customers across Maryland, D.C., Delaware, and Virginia with the vision, drive, and capacity to serve many more in the near term.  Headquartered in La Plata, MD, The Wills Group is the parent company of several retail, convenience, and home comfort business units, including Dash In Food Stores, Splash In Car Washes, SMO Motor Fuels, and SMO Energy.  Each one is committed to providing its customers with quality services and a superior experience – every time.


    Serving as a center of excellence, The Wills Group has a solid infrastructure built of talented teams to guide and support the successful operation of its business units, including human resources, finance, IT, marketing, and communications.


    The Wills Group was founded in 1926, and we are in the process of building the next chapter of our history.   From a renewed customer focus to new brand positioning, and from product diversification to expansion into new markets, The Wills Group is evolving who we are and how we operate to pave the way for future success; redefining ourselves for today’s and tomorrow’s customers.


    Grounded in rich history since 1926 and strong company values, The Wills Group places its employees at the forefront of all they do, and is equally committed to giving back to the communities where it operates.


    You will be an integral part of our family of companies and will play a significant role in taking The Wills Group and its brands to the next level.


    As a member of Learning and Development team an experienced Senior Instructional Learning Designer is an integral part in driving employee development, training and the assuring the ability for employees to enhance the customer experience and quality of learning and development at the Wills Group.  This role is responsible for the needs assessment, design and evaluation of all company-wide programs that engage the learner through multiple learning modalities.


    We are looking for a Senior Instructional Learning Designer to oversee training design. This role can be considered home (remote) based in Southern Maryland, Virginia or WDC and will on occasion will need to travel to our corporate headquarters in La Plata MD. as needed to meet with SME and team meetings.


    1.      Creatively develop eLearning programs, instructor-led training courses, and blended learning solutions using custom graphics, illustrations and animation using Articulate Storyline/360 and other software programs, that ensures knowledge transfer and retention

    2.      Successfully manage the development of multiple e-learning projects, and ensure the design of highly engaging, high-quality, interactive learning presentations, e.g. PowerPoint presentations, job aids, training curricula and other required coursework

    3.      Convert existing instructional material to online courses and utilize multimedia technology

    4.      Serve as the main point of contact to eLearning & mLearning vendor’s account representative and proactively identify and report issues or concerns

    5.      Compile statistical information and report data for training audits and provide status updates

    6.      Support Field Learning and Development though responsive design deliverables

    7.      Partner with Regional Trainers to determine training needs- conduct needs assessments

    8.      Validate training program is being executed and delivering desired results

    9.      Analyze learning and training data to measure overall effectiveness of learning

    10.   Recommends ways to streamline processes to ensure efficiency that enhance learners experience

    11.   Return on investment analysis to monitor the effectiveness of training techniques. This individual will act as a key agent in motivating and educating our team to support our key priorities.

    12.   Responsible for coordinating and facilitating the development and delivery of new store opening training and education, including onboarding and other related initiatives through multiple learning modalities

    13.   Assesses, measures and calibrates training programs to achieve effectiveness in terms of employee accomplishments and performance objectives

    14.   Develops and shares best practices with additional Regional Trainers in the Field.  Participates in team regional meeting to provide internal training modules for presentation, when called upon.

    Required Qualifications

    • Experience with e-learning platforms
    • Bachelor's degree in Instructional Design, Education, Training, HR or related field
    • Extensive knowledge of instructional design theory and implementation
    • Proven work experience as an Instructional Designer, Training Specialist, Trainer, or Training Facilitator
    • Adequate knowledge of learning management systems and web delivery tools
    • 3+ years of experience building out training strategies across enterprise-sized companies
    • Strong written and verbal communication skills, exceptional social and management skills
    • Knowledge of website development, design, or web technologies
    • Advanced organizational skills with the ability to handle multiple assignments while meeting deadlines
    • Proven ability to complete full training cycle (assess needs, plan, develop, coordinate, monitor and evaluate)
    • Knowledge of video and podcast production
    • Interest in AI/AR design
    • Knowledge of the theory and application of adult learning methods and demonstrated ability to “energize” a training classroom and ensure knowledge transfer using powerful, motivating, and effective presentations.
    • Must be a detail-oriented self-starter who is willing to do whatever it takes to get the job done right.  Must excel at taking initiative, following through, handling a variety of responsibilities, staying focused with rapidly changing priorities, and meeting deadlines in a timely manner
    • Ability to meet deadlines and complete work under limited supervision

    Applied Experience

    • Strong analytical and organizational skills and the flexibility to handle multiple tasks and deadline pressures
    • Strong comprehension and creative visualization skills
    • Strong listening and inquiry skills to understand the business need and help in designing an appropriate learning solution 
    • Self-motivation and management to design innovative learning solutions
    • Ability to constructively identify and discuss potential project risks (e.g. scope change, deadlines and budget)
    •  Exceptional written and verbal communication skills
    • Degree in Instructional Design principles or experience equivalent is critical to the role
    • Ability to assess feasibility and make decisions using data and analytical results
    • A results orientation with excellent project management and team building skills.
    • Proficient in current mobile, web tools and technologies
    • Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help an organization look at things differently
    • Relationship builder; partners cross-functionally and works effectively with various levels of the organization; team player with the presence to inspire and coalesce varying points of view
    • Strong experience in team-building, both internally and through agency and freelance resources, to create an A-level brand group
    • Understanding of Agile development, a plus
    • Experience with WebEx, Skype, Adobe platforms. Understanding of Cornerstone LMS a plus

    • Must be able to travel to La Plata MD for meetings

    • Keep abreast of new trends in learning and apply when appropriate


    • Adaptability
    • Enterprising
    • Analysing & Interpreting
    • Creating & Conceptualizing
    • Leading & Deciding


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