The Wills Group is an established, privately-held company serving customers across Maryland, D.C., Delaware, and Virginia with the vision, drive, and capacity to serve many more in the near term. Headquartered in La Plata, MD, The Wills Group is the parent company of several retail, convenience, and home comfort business units, including Dash In Food Stores, Splash In Car Washes, SMO Motor Fuels, and SMO Energy. Each one is committed to providing its customers with quality services and a superior experience – every time.
Serving as a center of excellence, The Wills Group has a solid infrastructure built of talented teams to guide and support the successful operation of its business units, including human resources, finance, IT, marketing, and communications.
The Wills Group was founded in 1926, and we are in the process of building the next chapter of our history. From a renewed customer focus to new brand positioning, and from product diversification to expansion into new markets, The Wills Group is evolving who we are and how we operate to pave the way for future success; redefining ourselves for today’s and tomorrow’s customers.
Grounded in rich history since 1926 and strong company values, The Wills Group places its employees at the forefront of all they do, and is equally committed to giving back to the communities where it operates.
You will be an integral part of our family of companies and will play a significant role in taking The Wills Group and its brands to the next level.
We are currently searchng for a Digital Marketing Manager. As the Digital Marketing Manager, you will be responsible for driving digital recommendations and execution plans in support of our marketing strategies across our Retail Marketing Brands. You will also identify and develop digital strategies and tactics that maximize and enhance the connection of our brand and user experience and drive acquisition of new customers.
Our ideal candidate is self-driven, highly analytical and capable of working at a strategic level while simultaneously executing on a tactical level. We’re looking for someone with a strong background in a broad range of channels, including mobile, search engine optimization, pay-per-click, email marketing, social media marketing and analytics. This person must have an eye for impactful, creative development and storytelling – integrated with a natural ability to lead.
In addition to learning and applying current best practices, candidate will need to find, implement and test new and/or better approaches with the goal of increasing market share cost-effectively.